Building a Google AdSense Website

Google AdSense is a web based program that allows anyone to earn money by adding pay-per-click (PPC) advertisements, as text links and images, on their website. The ads, and ad content, are generated by Google and will automatically display ads relevant to the text content of your website. Google tracks the number of clicks and will keep a total of the earnings in your account. Read more in AdSense support.

About Google AdSense:

Click blue arrows below in each section for more details.

Offered free by Google and can be added to any website.
Advertising is displayed on your website in text or image format.
Income is generated by the number of clicks on your ads.
Content of the ads is automatically set by the content of your site.
Ads can be generated in many different sizes.
Can be used with other ad or affiliate campaigns.
Only add the code directly to your webpages.
Avoid clicking on your own ads.
Use 3 AdSense ads per page, you can add more different types.
Can be used on mobile sites.
AdSense works with responsive web design.

Creating Your AdSense Website
The following are step-by-step instructions used to setup any website. Sections are included with more info on using Google AdSense, plus website template designs we offer that include this application.

Select a Domain Name
Starting a new website requires a domain name so users can find your site in search engines. There are many domain types available: .com, .net, .org, and many others. Check domain availability and reserve the domain you select.

Order All You Need In One Step: We have many AdSense ready and ad portal designs available with spots for ads already configured in the layout. Order your domain, hosting and any template in one step by viewing our website selection. When you find a design you like, click the "order" button and select to "order with hosting". You can choose your domain name and hosting options during the process.

Order Website Hosting
Any new website will need space on the web to be displayed to the Internet public. We offer many different hosting options for different types of website setup projects. Free search engine submission is included.

Creating Web Pages
Websites need webpages and web pages will be setup using HTML code for the text and tags and a css style file for the fonts, layout and colors. You can create wepages using any HTML editor or you can optionally start your site using a web template. Web templates are pre-built websites that you plug your content and images into to build your website. Webpages are then FTP uploaded to your hosting area for display on the web. Advertising and banner ads are added directly to the HTML pages.

"Allwebco AdSense Ready web templates are optimized for the highest compatibility on both PC and Mac as well as tablet and mobile devices."

We have available responsive HTML AdSense website templates plus additional AdSense designs. Optionally AdSense and other ads and affiliate links and banners can be added to any of our other website designs. All our designs are complete websites that include step by step instructions, built-in features and pre-formatted pages plus site setup support.

Mobile Optimized

If you need your site to be specifically optimized for mobile, Allwebco also offers tablet optimized websites and responsive web designs both configured for optimal viewing on mobile using the latest HTML5 and CSS code.

Setting Up Your Website
To setup your site with income generating PPC (pay per click) ads you first need to create a Google AdSense account. Login to your account and generate the code to add to your website. Follow the instructions provided by Google, or check out their video support. You may also want to read their terms of use. For editing the template pages with your content use an HTML or text editor like Notepad or TextEdit on Mac. Once all your pages and files are edited you can use FTP software to upload into your hosting login.

All template designs we offer are .zip file downloads that include all source files and stock images. You can totally setup your website on your computer hard drive before you upload. Step-by-step instructions are included. The template support area includes help for many topics related to building your website including: page editing, AdSense setup, image editing, meta tag setup, FTP uploading, search engine optimization and submission, and more.

Selecting Template Features
Every template we offer can have AdSense added to the webpages. We also have responsive AdSense web templates available that include pre-formatted areas specifically setup for placing your ads on the pages. Our features list has details for all included options. Optionally you can do a search above on this page for "AdSense" or "portal" for advertising related sites.

The following lists some available built-in features:

Allwebco website templates are regularly updated to keep pace with the latest web technology and to meet W3C standards. Our sites are setup for use by both professional developers as well as novice and first time webmasters.

Available Included Options

All features we have built into our templates are designed specifically for mobile viewability and compliance. This includes both our drop menus and jQuery applications. The following is a list of some options included with our templates.

Features: To view some of the many features we integrate into our designs check out the features list for details.
Paypal Cart: Included in many of our designs, this is one of the most cost effective and easiest ways to sell items on-line.
2CO Cart: This shopping cart is also an easy setup and is included in only a limited number of our sites.
Other Shopping Carts: While any cart system can be setup in any of our web templates, we offer support only for Paypal and 2CO carts.
Other Options: Other video and dynamic applications created by 3rd party vendors can be added to our sites. Applications like chat programs and YouTube video can be integrated in any design. We also have made available a selection of free scripts and addons.
Menus: Webpage templates all include plain text menus setup as global javascript files for easy site updates. Many designs also include CSS plain text drop menus.

Website Animation

Animation applications (jQuery & Javascript) and dynamic content (forms and menus) all use plain text files with standard .jpg image files. All designs also include the option to easily remove all animations. No extra software is required for editing. The files used are "linked" .jpg images and plain text files.

Search Engine Promotion & SEO
With any website, particularly when setting up a "portal" website, your ranking in search engines is important. We offer support and have the following information available in support:

Other site setup considerations include adding an XML site map to make sure all your webpages get listed and using a "robots.txt" to let search engines know where your XML site map page is located as well as other server side functions.

Free search engine submission is included with all of our hosting accounts.

Final Testing
Once your site is edited and uploaded, you will want to check your webpages on as many mobile devices, tablets, and computer types as you have available. A variety of web browsers have become popular and different browser software may cause a site to appear differently when viewed on different devices.

Some popular devices and browsers to consider are: PC, Mac, iPhone, iPad, Android, Windows Phone, and Blackberry, plus IE, Chrome, Firefox, Safari and Opera browsers.

What is Google AdSense?

A website enabled program owned and operated by Google Inc. The program allows website publishers who sign up for the AdSense program to display (serve) text, image, video, and / or other interactive media adverts on their websites. Advertisements are administered, and maintained by Google and are intended to generate revenue for members on a pay per-click basis. For more info and to sign up, go to Google AdSense.

How AdSense Sets the Ad Content

For the AdSense program to decide what content is relevant to the website ads are placed on, text articles, image alt tags, domain name and webpage names are all read by the program. The program then decides the specific ads that should be placed on the site. The program is automatic and members are not required to set the content for the ads.

Include plenty of text content and articles related to your website theme, and check that all links on your webpages are working.

Site Content & Getting Clicks
Although you can setup a website, place ads on it to generate some extra income, the most important factor is getting visitors on your site to click on your ads. So you need to decide on a theme for your website before you start. Will it be about cooking, car repair, choosing the right college, or restaurants in your area? It's best to choose something you're familiar with and add a number of articles on your website. Keep in mind that with some themes there will be a lot of competition to rank high at Google. Cooking sites are one example of a very difficult site to get well listed with.

A couple of options, to avoid so much search engine ranking competition, is to make your site target your location, listing towns or cities in your area on your webpages. Another option is a more specific or targeted theme. Say for example, Cooking using a Wok, or car repair for Dodge Chargers. See SEO support for more tips.

Setting Up Ads On Mobile

The Google ad program automatically detects the type of mobile device that is viewing your website and will deliver compatible ads taking into consideration if this is a full feature smartphone or an older device. You can generate "responsive" ads for mobile in your account login. The delivered advertisements will then be specifically designed for that device. Also see AdSense for mobile at Google.

Setup Tip: Use an ad unit that fits your mobile optimized site, or optionally choose to create a responsive ad.

Other Ad and Affiliate Programs

You can include banner and text ads, as well as affiliate links on the same website you are using AdSense on. In this case you should make sure you have the other ads spaced apart from the Google ads so no relationship appears between the adverts and also so they maintain a separate space in pixels.

Allwebco pre-built portal websites allow for any type of ad, banner, image, text, or affiliate link to be added to any of the pages.

Placing the Ads On Your Webpages

Google AdSense code should only be added directly to your HTML, ASP or PHP pages. Ad code should not be added to .js files or in embedded iFrame pages. You can add the code to PHP "include" files because these files actually write the code into your webpages. If you are using a site builder, refer to the help included with your provider. More details at Google support.

How Many Ads Can Be Included On Each Page?

You can include up to three AdSense for content ads, three link units and two search boxes per webpage for a total of eight items. See also Ad placement policies at Google for the latest info.

Responsive Cross-Device Compatibility

When creating any revenue generating website, your ads need to include the capability to display on all popular mobile devices, tablets and smartphones, as well as on PC and Mac. Allwebco offers responsive for mobile Google AdSense designs plus mobile optimized mobi-Hybrid® websites that can have advert and affiliate programs added to the pages.

Responsive web design allows for the template webpages to respond or "flex" to fit all device display screens. In your Google AdSense login there is an option to generate responsive adverts. Using this type of design and responsive ads will allow your site to conform automatically for desktop, laptop, tablet and smartphones (iPhone, Android, etc). For more info see What are Responsive Web Templates.

About HTML Website Templates
HTML web templates are built using plain text webpages and other files (CSS and Javascript) for styles and dynamic animation elements. Professional web developers and also novice webmasters can plug-in their text and image content into the pre-built webpages to build a website. Created with either HTML5 or HTML 4.01 code for high browser, device and tablet compatibility, all Allwebco template designs are complete websites that can be used for both business and personal web development. More info can be found on the what are website templates support page.

HTML stands for "HyperText Markup Language". HTML is a group of pre-set codes added to plain text files to display different typefaces, image files, hyperlinks, HTML5 video or YouTube and other website elements. Objects are embedded into the webpages to allow for an interactive user website experience. HTML is not a "compiled" program but rather is plain text files with the rendering code built right into web browser software.

Allwebco web templates are designed using HTML and CSS code for styles, colors and layout. Javascript, jQuery is used to display dynamic image and text animation as well as to allow for global headers, footers, sidebars and menus. See also HTML at Wikipedia or W3C.

If you are new to web development see getting started at hosting.